CHEAP MONDAY SPRING/SUMMER '11 AT STORE

This time, CHEAP MONDAY wanted to try out a different aesthetic; sparkling, extrovert and shameless. For inspiration, they looked at Latin denim fashions, Italian diamonté and LA celebrity taste.

To get a contemporary feel in the collection, they have also worked with a cleaner, more fabric focused and minimalistic look.

A combination of the exaggerated and the minimalistic creates the balance for SS11. The silhouettes are cropped and wide, mixed with long length skirts and dresses. Sport detailing, like drawstrings are used throughout the collection.

Colours are skin, bunny pink, fog blue, mustard and cloud grey. Sheer fabrics are used in knits, jerseys and wovens.

Tops, shirts and sweats have faded areas, the same way jeans have, as well as watercolour prints, glitter bombs and bold graphic shapes. Fake silver nails have been used as embel-lishment and as actual jewellery pieces for women. For men we made a jewellery set from comb shapes.

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VANS sunglasses

FRESJIVE S/S '11

Freshjive moves forward with its new direction as the clothing label presents visuals for Spring 2011. A bit less “streetwear” than previous seasons, the line still retains an edge that is undoubtedly Freshjive, with pieces coming in a nice array of styles tying back to the label’s California roots. Highlights of the new season range from striped button-downs to hoodies, nautical tank tops, chinos, shorts, fleece and of course a solid collection of graphic T-shirts.

SWORDS & SALADS EYE WEAR